In my role as a Senior Graphic Designer at Kodak LED Lighting, I played a crucial part in enhancing the visual identity of the LED light bulb line. Responsibilities encompassed:
Redesigned retail packaging for 100+ LED light bulb variants, aligning aesthetics with brand strategy.
Developed logos, display designs, catalogs, banners, and marketing collateral for consistent brand representation.
Managed and refined product drawing packages, aiding effective cross-team communication.
Prepared precise print-ready artwork, ensuring optimal elements for successful print production.
These efforts contributed significantly to the success and recognition of the LED light bulb line during my tenure.