In my role as a Senior Graphic Designer at Kodak LED Lighting, I played a crucial part in enhancing the visual identity of the LED light bulb line. Responsibilities encompassed:

• Redesigned retail packaging for 100+ LED light bulb variants, aligning aesthetics with brand strategy.

• Developed logos, display designs, catalogs, banners, and marketing collateral for consistent brand representation.

• Managed and refined product drawing packages, aiding effective cross-team communication.

• Prepared precise print-ready artwork, ensuring optimal elements for successful print production.

These efforts contributed significantly to the success and recognition of the LED light bulb line during my tenure.